New investing power wielded by the women fandom isn’t exclusive so you’re able to K-pop music. It’s just the South Korean music business seems so much more discover in order to acknowledging female just like the an industry push (which is many legitimate section of feminine empowerment to “girl smash” concepts). “We realize simply in general that ladies much more prone to purchase pop community than simply the male is,” claims Romano. “Feminine feel the purchasing cash as well as the push to really shell out currency due to their preferred.”

An important group out of 18-to-34-year-dated dudes is certainly considered the end-all-be-the regarding targeted advertisements. “The concept is when you might attract which certain subset of men, then you for some reason come to as far as you can started to into brand new people,” Romano says. Continue reading